Our insights grow brands

The category development team helps to develop long term strategies to grow your brands in store. Through in-depth category understanding we identify the growth drivers within the category to achieve long term growth, helping you to develop the correct price and promotional strategy for your existing range and also to help identify pipeline to achieve future growth for you and the category.

STRATEGY

Long Term Brand Strategy

CATEGORY

Category Review, Overview and update

ANALYSIS

KPI’s Analysis

INSIGHTS

Market Insights and Trends

Category Development

We can provide services in these areas:

  • Identify growth drivers within the category to drive current and future performance of your product range
  • Develop range review narratives
  • Understand category and market trends and performance
  • Promotional performance analysis
  • Track competitor performance and growth trends
  • Develop category and pricing strategies to grow brands in the marketplace
  • Analysis weekly/monthly scan data to understand sales trends
  • Help manage trade spend by analysing effectiveness of promotions and other trade/marketing spend